ready to ditch the launch roller coaster?
Join the evergreen edge academy
You’ve created a membership site that’s making a real impact and your members love. And while the launch marketing model has helped you get this far, it’s just not working as well for you anymore.
It’s time to go evergreen!
The Academy is currently undergoing a renovation and a “new and improved” version will be coming soon. Join the waitlist to be notified when we’re ready!
Why go evergreen?
When you “go evergreen” you create an automated “back door” way to invite people to join your membership. This is different from an “open membership” where anybody can join your membership at any time from your website. Mixing bigger launches together with an evergreen strategy can lead to massive growth.
Scale Further
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Reduce Reliance on Launches
World events beyond our control can throw a wrench into the best planned launches. Launching can feel super stressful when you have all your eggs in this one basket.
Focus on Serving Over Selling
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Create More Consistent Revenue
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Iterate and Optimize Much Faster
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Spend More Time On What You Love
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About the Academy
The Evergreen Membership Academy is where online membership owners and their teams learn exactly how to build and scale a highly profitable evergreen webinar funnel.
Learn the strategy used by enormously successful membership site owners like Carrie Green, Rachel Miller, Sonia Stringer, Joan Garry, Levi Kujala, and others to add thousands of new members, bring in consistent monthly income, and spend more time serving their members and less effort launching all the time.
I’ll be with you the whole way – training, coaching, supporting, and providing the resources you need to successfully go evergreen.
what you will learn
01
Going Evergreen: The Math, The Funnel, The Process
Learn what success looks like, the elements of the funnel, how to know if it’s working or not, and what you can expect in terms of your effort level and realistic profitability.
02
The Secrets to a High-Converting Evergreen Webinar
Your webinar is the key to a profitable evergreen funnel. Learn the nuances of how to structure a high-converting webinar and how to effectively and comfortably sell your membership during it.
03
Evergreen Onboarding
An evergreen funnel can bring in hundreds or thousands of new members. Sounds great, right? Only if you are properly set up to handle a large influx of new members day after day. You’ll learn how to onboard new members without getting overwhelmed.
04
Scalable Evergreen Ad Strategy
Ad platforms come and and platforms go. You’ll learn how to devise a digital ad strategy that drives a low enough Cost Per Acquisition to make all of this work for your membership.
05
Evergreen Analytics
You’ll see how to set up an automated tracking system that gives you all the numbers you need to make effective strategic decisions about optimizing your funnel.
“Working with Scott, we doubled our investment in less than a year! The power of evergreen is phenomenal!”
“The Academy has been highly valuable and super clear on what needs to happen and get done to make evergreen a success! 💪❤️”
“When it comes to all things evergreen, Scott is my go-to guy. In fact, he was the first person I thought of to present an evergreen bonus for The Membership Experience and his team has been great to partner with.”
“We had been stuck around 800 members for a while and this program helped us get to 2,500 members in just 5 months. I can’t believe how fast we grew!”
Hi, I’m Scott Paley
For more than 20 years, I’ve helped hundreds of organizations big and small grow through strategic and creative digital marketing – from big brands like Clairol and Marriott to nonprofits like the Innocence Project and Million Mom March to individual experts like Joan Garry and Carrie Green.
In 2017, I co-founded a very successful membership site that services nonprofit leaders – the Nonprofit Leadership Lab – which grew to 2,000 members in its first three years on the back of the launch model.
But then we got stuck in a “Launch Plateau”.
That’s the point when you lose as many members between launches as you gain during launches. At some point, that happens to every membership – even those with really high retention rates.
We were going sideways, but I knew there was still a ton of room to grow in the market.
That’s when we went evergreen. And it worked.
And in less than a year we were at 4,500 members, growing quickly with a lot less stress! We were able to help so many more people and organizations and the ripple effect has been enormous.
So I started to help others to go evergreen.
And I do this in two ways – I work directly with clients through my digital agency Abstract Edge and I train and support teams to go evergreen themselves through the Evergreen Edge Academy.
And here’s some personal stuff about me…
Born-and-bred in the New York City suburbs, I took my business 100% remote and moved with my wife, Sharon, and our two children to Baltimore, Maryland in 2008.
I love to travel, read, play piano, sing, and watch the amazin’ New York Mets.
